In addition to the Microsoft Theater, we’ll also continue to have a meaningful presence at the LACC with a new booth completely dedicated to Mixer, where you can play, stream and interact with games and catch the latest E3 news live throughout the entire week. Not only does the Microsoft Theater allow us to centralize our Xbox presence at E3, but it’s size enables us to include even more fans and partners in the Xbox E3 2018 Briefing than ever before. The Microsoft Theater will be home to official E3 events like the Xbox E3 2018 Briefing on Jat 1PM PT, various Xbox FanFest activities, hands-on gameplay and demos for all E3 attendees and more. Live and across the street from the Los Angeles Convention Center (LACC).
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With that, in collaboration with the Entertainment Software Association, the organizers of E3, we’re excited to announce that Xbox will be taking over the Microsoft Theater, a perfectly situated space located in the heart of L.A. With the evolution of E3, now including fans and extended show hours, we saw an opportunity to create an entirely new show experience reaching E3 attendees and those that are following the show from afar. In fact, it will be our biggest showing ever. Since Xbox made its first appearance at the Electronic Entertainment Expo (E3) in 2000, Xbox has had a major presence at the show, delivering exclusive and powerful ways to let fans in on what we’re up to, and 2018 will be no different.
Mike Nichols, Corporate Vice President and Chief Marketing Officer at Xbox, details plans for Microsoft’s biggest E3 showing ever.
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